Our Origin

Waking Bear Coffee, LLC est 2023

Our story goes all the back to 2019, when our founder, Burton, was looking for something different and came across a new company that was investing into a 100% Veteran sales force. The product was coffee. Veterans and Coffee. Two things he was deeply passionate about. So, he took a leap of faith, and quickly found himself being promoted to a Regional Manager. 

The real fulfillment came from talking with other Veterans and working events. Something Burton still does regularly to this day. Over the years, the same questions were asked at virtually every event. Do you have any tea? And do you have any flavored coffee? What about this type of roast? Over and over again, for years this is something that needed a solution. 

Taking everything, he had learned, Burton founded Waking Bear Coffee, LLC as an answer. While maintaining certain values.

1) The coffee has to be quality. If he won't drink it, he won't ask others to.

2) It has to be roasted and packaged in the US. There's meaning in bringing as much home as possible. This means work and value for Americans.

3) It has to be fresh, meaning it's roast to order. All of our coffee is roasted as soon as you order, so its freshness is guaranteed. 

4) It needs to help our Veterans. Part of our proceeds go to Veteran services that empower our Veterans lives. 

All of our coffee comes from quality beans sourced from around the world, flavored coffees including seasonal favorites, and tea. We have a lot to offer, and we're just getting started. 

If your mornings are unbearable, we'll do our part to make it bearable. Pun intended.